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AHRA 2024 Media Guide

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2024MEDIA GUIDE

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Success depends upon three common traits: product strength,organization reputation, and presentation focus. AHRA has the strength,reputation, and focus to help your company maximize its marketingpower. The association’s award winning publications, popular meetings,and online programs offer various opportunities for communicating withimaging leaders.Please Note: Advertising opportunities and pricing are subject to changeIndex2For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000About AHRA: The Association for Medical Imaging Management. . . 3Print Advertising . . . 4-7Radiology Management . . . 4-6Convention Daily . . . 7Digital Advertising . . . 8-13AHRA Website . . . 8 AHRA Connect . . . 8 LINK Blog . . . 9 AHRA Online Institute . . . 9 Radiology Management (digital edition) . . . 10-11 White Papers . . . 12 Native Ad Excerpts . . . 13 Medical Imaging Marketplace . . . 14 Email Advertising . . . 15 Radiology Management . . . 15 Sponsored Emails . . . 15 Weekly Digest . . . 15 LINK Blog . . . 16 Events and Conferences . . . 17

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About AHRAFor advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-60003AHRA is the professional organization representing over 5,000+ members at all levels ofmanagement at 2,600 hospital imaging departments, freestanding imaging centers, and grouppractices. Collectively, AHRA members employ or supervise over 100,000 radiologictechnologists, managers, and administrative staff.WORK ROLEWORK SETTINGBED SIZEGEOGRAPHIC LOCATIONof members are part of purchasing decisionmaking teams; 76% make the finalrecommendation.of members agree AHRA facilitates thedevelopment of professional relationshipsamong imaging professionals.of members agree that AHRA is the leader increating, expanding, refining and transferingthe body of knowledge of imaging mangementto healthcare professionals. 94%90%92%

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SIZE1X3X6X9X12XFull Page1,9101,8131,7201,6221,5302/3 Page1,5301,4521,3751,2981,2221/2 Page Island1,4521,3801,3061,2341,1601/2 Page Vertical/Horizontal1,1451,0881,0309739171/3 Page9559068608127621/4 Page7627256876496111/6 Page5735445154864581/8 Page292264239--AHRA’s Radiology Management journal has been the top professionaljournal for leaders in medical imaging management for over 40 years.Indexed on PubMed, it provides peer-reviewed, evidence- basedinformation and research, supplying the management and technologyinformation needed to operate successful imaging facilities. Focusing oneducation, the journal regularly includes columns and feature articles onhealthcare management, human resources, coding, technology, finance,asset management, operations, and more.www.ahra.org/radiologymanagement Circulation (2022): 3,491 Frequency: Bimonthly Mailing date: fourth week of the first month of cover date Reprints: Available as electronic or hard copy.4For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000RADIOLOGY MANAGEMENTRATES | BLACK and WHITE(4-color process, add $1,100)Cover 2: add 30%Cover 3: add 15%Cover 4: add 50%Opposite TOC: add 15%$2,000 per page$3,000 per issue(4-color process, add $1,100)Covers and Special PositionsCase Studies/AdvertorialsBelly Bands Must be furnished by advertiser. Business reply cards mustaccompany full page ads. 1 to 2 pages: $2,0004 pages: $3,0008 pages: $5,000Business reply cards: $1,100Earned Rates: The total number of insertions determinesfrequency rates.Agency Discount: 15% Agency assumes responsibility forpayment of all advertising ordered Inserts

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-60005RADIOLOGY MANAGEMENTPublication MonthJanuary/FebruaryMarch/AprilMay/JuneJuly/AugustSeptember/OctoberNovember/DecemberAd Space Closing1/5/20242/2/20244/5/20245/3/20248/2/20249/6/2024Ad Materials Due1/12/20242/9/20244/12/20246/7/20248/9/202410/4/2024Bonus DistributionN/AN/AN/A AHRA Annual MeetingN/AN/APage SizeTrim Size2-page spread (bleed)Full page (bleed)Full page2/3 page1/2 page island1/2 page vertical1/2 page horizontal1/3 page vertical1/3 page horizontal1/4 page1/6 page1/8 pageBelly bandWidth8-3/8”17-1/4”8-7/8”7”4-9/16”4-9/16”3-3/8”7”2-1/4”4”3-3/8”2-1/4”3-1/2”4”Depth10-7/8”11-3/8”11-3/8”10”10”7-1/2”10”4-7/8”10”4-7/8”4-7/8”4-7/8”2-1/8”22”MECHANICAL SPECIFICATIONSKeep live matter 1/4’ from trim edges.Bleed: Allow 1/4” for trim on all sides.Paperstock: Cover (80 lb. coated), Interior(70 lb . coated), belly bands (100 lb.coated)Printing process: Web offsetType of binding: PerfectLine screen: 150Multiple-leaf inserts must be furnishedfolded. Diecuts within body of insert mustbe limited so as not to affect stiffness of thepage and cannot adversely affect materialon adjacent pages. Keep live matter 1/4” from trim.Size: min. 8-5/8” x 11-1/8”Trimming: 1/8” off all four sides. Jogs tohead.Stockweight: 60 lb. text minimum; 100 lb.text maximumBRCs accepted: consult editor forspecificationsQuantity: Contact ad sales representativeINSERTSPlease contact us to discuss discountedcustom package opportunities.

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6For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000To learn more about Radiology Management, please visit:www.ahra.org/RadiologyManagementDue 5 days after materials are due.Packing instructions: Carton packing preferred, with quantity,publication name, and month clearly indicated.Ship directly to printer:Modern Litho-Print Co. Attn: Radiology Management6009 Stertzer RoadJefferson City, MO 65101Ph: 800-456-5867Fx: 573-636-2655RADIOLOGY MANAGEMENTSUBMISSION OF INSERTSAcceptance of advertising: Subject to approval by editor.Placement of advertising: Interspersed with editorial. Indicate journal, volume, and issue with ad material. High-resolution digital media required (minimum 300 dpi) Required format: Press-optimized PDF, EPS, TIFF, JPEG. No application files accepted. All fonts and graphics must be embedded. Publisher will not create or alter any advertising for client. Set up document to trim size with 1/4” bleed and crop marks. 4-color solids should not exceed SWOP density of 280%. Convert all RGB to CMYK. If requested, color ads must be accompanied by SWOP certified proof (chromalin, match print, IRIS,etc). Electronic transfer (preferred method of submission): Please contact editor prior to sending file viaftp or email. Courier transfer: CD-ROM preferred. Changes or updates made to previously submitted material must be resupplied in full with all pagesincluded. No proofs will be sent to advertiser during layout. Cancellations: Notice of cancellation received after the closing date will result in 100% of fee due. Ifmaterials are not received by deadline, the publisher has the right to cancel the insertion. Disposition: Material will be held for one year from last insertion and then destroyed unlessinstructed otherwise. SUBMISSION OF ADS

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-60007AHRA CONVENTION DAILYCapture the attention of leadersin medical imaging with an ad inConvention Daily, a daily digitalnewsletter from AHRA, includingadditional exposure of yourcompany on-site and in eBlasts.Reported over 4 days, stay on topof the latest happenings andexciting news at AHRA 2023taking place August 4-7, 2024 inOrlando, FL.Full page 4 color ad in Convention DailyLogo in the Convention Daily eBlastsLogo in the on-site Convention Daily signageLogo in the Convention Daily section of the mobile appYOUR COMPANY RECEIVES: Emailed daily on August 4-7 to approximately 14,000 recipients (AHRA’s full distribution list). AHRA isthe professional organization representing over 5,000 members at all levels of management at over2,000 hospital imaging departments, freestanding imaging centers, and group practices. Collectively,AHRA members employ or supervise over 100,000 rad techs, managers, and administrative staff.Full page 4 color ad with URLHigh resolution version of company logo (vector file preferredwith transparent background)Contact Kelly Miller at kmiller@mrvica.com to check availability.View sample: https://digital.ahra.org/conventiondailymonday COMPANY TO PROVIDEDISTRIBUTION

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8For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA Banner AdvertisementsTerms: All rates are net. Posting will take place within five working days of the ad being received. Advertisers have up until one weekprior to materials deadline to cancel without penalty (either 100% of the first monthly fee or 100% of one time placement).Advertisers holding the ad spot will be given the first option to keep it, but the decision to renew is required no later than 14 daysprior to end of existing contract. Replacements will be selected on a first come, first served basis. Digital advertising specificationsmay change throughout the year. If the specifications change we will contact you directly.Exclusive to AHRA members, this popular onlinediscussion community provides real time dialogue among5,500+ imaging professionals. Searchable archive of over100,000 messages, with an average of 15,000 impressionsper month. Maximum 3 advertiser per month.350 x 100 gif/jpg 20K$950 per month / 12 months$1,085 per month / 6 months$1,225 per month / 3 monthsAHRA Forum, ConnectCONNECT.ahra.orgThe first stop for anymore visiting AHRA online. Thehomepage features content updated on a daily andweekly basis to keep visitors coming back. Associationnews, industry news, and links to social networking sitescreate interest and user engagement. Maximum of 5advertisers per month.728 x 90 (desktop) and 320 x 50 (mobile) and a mediumrectangle ad space: 300 x 250; all gif/jpg 20K $950 per month / 12 months$1,085 per month / 6 months$1,225 per month / 3 monthsAHRA HOMEPAGEWWW.ahra.orgMaximize your reach . On average, AHRA websites receive26,000 visits and 96,000 impressions per month.

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-60009AHRA Banner AdvertisementsAHRA’s source for online education for members andimaging professionals. The Online Institute processes over10,000 CE exams annually and contains over a hundredcourses and webinars. Maximum of 5 advertisers permonth.235 x 100 gif/jpg 20K$590 per month / 12 months$675 per month / 6 months$760 per month / 3 monthsAHRA Online Institute Terms: All rates are net. Posting will take place within five working days of the ad being received. Advertisers have up until one weekprior to materials deadline to cancel without penalty (either 100% of the first monthly fee or 100% of one time placement).Advertisers holding the ad spot will be given the first option to keep it, but the decision to renew is required no later than 14 daysprior to end of existing contract. Replacements will be selected on a first come, first served basis. Digital advertising specificationsmay change throughout the year. If the specifications change we will contact you directly.onlineinstitute.ahra.orgAHRA’s blog, Link, is a highly ranked member benefit. Witharticles publishing several times per week, traffic remainsconsistent year round. Maximum of 7 advertisers per month.290 x 100 gif/jpg 20K$470 per month / 12 months$540 per month / 6 months$610 per month / 3 monthsTraffic peaks to a yearly high as the Annual Meeting approachesand during the meeting itself. 10% discount for 3 monthreservation, 5% discount for 2 month reservation.290 x 100 gif/jpg 20k$950 / June$1,085 / July$1,225 / AugustLINK HOMEPAGELINK.ahra.orgPREMIUM RATES APPLY JUNE THROUGH AUGUST

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10For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Offered to subscribers as an alternative format, allprint ads are included in the digital edition ofRadiology Management at no additional cost. Amajor advantage of digital edition advertising is theability to promote and track usage of click- throughs(all ads containing an e-mail address and/or a URLare clickable). Advertisers follow normal printadvertising production specifications and deadlines. Please contact us to check availability and pricing.View sample: radiologymanagement-digital.comRADIOLOGY MANAGEMENT - DIGITAL EDITIONTOP LEADERBOARDOnly one ad opportunity per month. The ad isplaced at the top of the screen (“leaderboard”).Ads remain visible with each page turn.TOC RECTANGLEAn ad that appears at the bottom of the tableof contents placed in a specific issue.TOC INTERLEAVEDAn ad that appears after the 2nd article of thetable of contents placed in a specific issue.BLOW-IN ADS (POP-UP)A pop up ad, it appears over a single pagewithin the issue. It has a close button, but willautomatically reappear every time the page itappears on is re-opened.

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BLOW-IN ADS (POP-UP)For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-600011RADIOLOGY MANAGEMENT - DIGITAL EDITIONDigital Edition Enhanced Media SpecificationsTOP LEADERBOARDStatic adImage size: 728 x 90 pixelsImage type: JPG, GIF, animated GIFLink to advertiserTOC RECTANGLEStatic adImage size: 300 x 250 pixelsImage type: JPG, GIF, animated GIFLink to advertiserTOC INTERLEAVEDStatic adImage size: 300 x 50 pixelsImage type: JPG, GIF, animated GIFLink to advertiserStatic adImage size: 500 x 300 pixelsImage type: JPG, GIF, animated GIFLink to advertiser

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12For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA White Papers ($3,500 per) - Lead GenerationShare your success stories with AHRA’s audience of imaging leaders inhealthcare. Our members are actively seeking the latest information on provenproducts, services, and case studies to improve their patient care and operations.Put your white paper in the hands of decision makers and top influencers.WHAT YOU GETSPECIFICATIONSRULESWhite paper (pdf) hosted online for three monthsThose interested in the white paper will fill out a form in order to download the white paperThe form questions are: Name, Company, Title, Email, PhoneLeads will be provided to the sponsorWhite papers are given wide exposure to the AHRA audience through online promotion and e-mailsListed on the AHRA White Paper home page at www.ahra.org/whitepapersA blurb on the AHRA home page under AHRA News for 1 week at www.ahra.orgOne LINK eBlast banner ad, 560x100 pixels as jpg, gifA mention in 1 weekly Digest eBlastWhite paper as a compressed PDF file below 5 MB350x500 pixels (jpg, png) cover image thumbnail of the white paper50 word copy summary of the white paperA valid email address to receive the lead generationThe white paper advertiser will not share the lead generation information to other parties.The white paper advertiser will not solicit or market to leads that request not to be contacted.AHRA reserves the right to modify or remove the white paper listing. The appropriate parties will be contacted.Materials are due 2 weeks before the 1st day of the 3 month listing6 white papers per advertiser/per year

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-600013AHRA Native Ad ExcerptsWhat You Get: A native ad excerpt in the bi-weekly AHRA Digestthat’s exclusive placement (1 insertion per week)Logo or graphicTitle and description about your message Sponsored by your companyDistributed in the AHRA Digest to approximately14,000 subscribersSpecifications:Logo or graphic: 265x185 (jpg/png/gif)Title: 55 characters maxBrief Description: 300 characters maxURLAHRA Digest Native Ad Excerpt - $1,000 per insertionShare an excerpt of your company's latest product, news, or announcements with AHRA'saudience of imaging leaders in healthcare. Our members are actively seeking the latestinformation on proven products and services to improve their patient care and operations. Ournative ad excerpts provide immediate exposure about your product or service linking to yourproduct or service for additional information.AHRA LINK Native Ad Excerpt - $1,500 per postWhat You Get: A native ad excerpt in LINK, a timely newsletterblog connecting medical imaging leaders to thelatest industry news, best practices, and AHRAhappenings. (1 insertion per post)Logo or graphicTitle and description about your message Sponsored by your companyLINK averages 5,000 page views per month withan eBlast notification of each new post toapproximately 14,000 subscribersSpecifications:Logo or graphic: 290x200 (jpg/png/gif)Title: 55 characters maxBrief Description: 300 characters maxURL

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14For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000For advertising opportunities and to discuss custom packages for the MedicalImaging Marketplace please visit: marketplace.ahra.org/advertiseNote: All banners must be less than 250KB in size and in one of the following formats:GIF, JPG or PNG.Basic listings are free of charge and include company name, address, and phone number. Pleasecontact us at 888-777-6578 to receive a complimentary basic listing.Enhanced listings are available for an additional $499 fee and provide the following benefits:Additional company information including: company logo, website URL, email address, fullHTML description with embedded links, and complete contact information for the primarycontact of the organizationLarger listing size and placement above all basic free listingsCompany logo placement and tagline on the directory category and search results pagePlacement within up to ten categoriesEnhanced search engine optimization of listing contentsMedical Imaging MarketplaceConnect with members of AHRA to showcase your company on the AHRA MedicalImaging Marketplace at marketplace.ahra.org.LISTINGSGuaranteed placement on the first pagewithin a category. Deluxe Listings areavailable on a first come, first served basisfor each category. $150 per Sub-CategoryEnhanced Listing UpgradesDeluxe Listing Video EnhancementAdd videos to your enhanced listing toshowcase your products or services. $350Guaranteed placement within the firstthree results of a category. PremiumListings are available, on a first come, firstserved basis for each category selected bythe vendor. $1350 per Sub-CategoryPremium Listing Homepage Featured ListingA text based ad zone on the Marketplacehome page. $750Add specific search terms to ensure yourcompany is found during relevantsearches. Up to ten keywords. $200Keyword Search Buyer’s Guide Banner AdsBanner ad rotating throughout the AHRAMedical Imaging Marketplace $2999

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-600015AHRA Email AdvertisingDistributed bi-monthly, this email announces the new editionof Radiology Manage m e n t that is publishedonline, ahead of the print edition. It is sent to a circulation of5,000+ AHRA members with an average open rate of 16%.Content features the table of contents with a link to the digitaledition. Placement includes the acknowledgment, “Sponsoredby:” above the banner ad. Only 6 insertions available.560 x 100 GIF/JPG 15k$650 per insertionRadiology Management Email BannerReach over 12,000 AHRA members and industryprofessionals via email. The sponsoring companysupplies an HTML file and AHRA sends it out on thesponsor’s behalf. Up to two sponsorships per monthare available. AHRA does not distribute its emailaddresses, so this is the only way to reach thisaudience via email.$3,250 per email*INDUSTRY SPONSORED E-BLASTThe Digest is sent to over 12,000 AHRA members andindustry professionals every other week with an open rateof 20% . Content highlights the latest AHRA articles,news, and upcoming events. Placement includes theacknowledgment, “Sponsored by:” above the bannerad. Maximum of 8 insertions per advertiser.560 x 100 GIF/JPG 15k$350 per insertionEmail Digest Banner Ad*Subject to AHRA approval & availability. Maximum of 4 insertions per advertiser. Advertiser supplies HTML file set at 600pixels wide with preferred subject line. Include URL and graphics. Third party marketing/tracking software is not allowed inthe email. The distribution list will go to individuals who have opted in to sponsored promotions and can not be customized.If requested, advertiser will receive a test email prior to distribution.

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16For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000First published in print by AHRA in 1981, LINK is now an onlineblog that is updated multiple times a week, and sent to over12,000 subscribers. Placement includes the acknowledgment,“Sponsored by:” above the banner ad. Distributed in the 1stand 2nd week of each month (24 insertions). Maximum of 6insertions per advertiser.* For maximum exposure complimentyour LINK email ad with a banner ad in Link (pg 9).560 x 100 GIF/JPG 15k$400 per InsertionTraffic peaks to a yearly high as the Annual Meetingapproaches and during the meeting itself. 10% discount for 3month reservation, 5% discount for 2 month reservation.560 x 100 gif/jpg 20k$800 per InsertionAHRA Email AdvertisingLINK Email Banner AdSFor advertising opportunities and to discussdiscounted custom package opportunities contact:Kelly Miller M. J. Mrvica Associates Kmiller@Mrvica.com P: 856-768-9360M: 609-680-6000PREMIUM RATES APPLY JUNE THROUGH AUGUST

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For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-600017AHRA EVENTS AND CONFERENCESHeld in the middle of summer, this premier educationalevent for radiology administration attracts over 1,000imaging leaders and 200 exhibitors . Over the span of fourdays, attendees have the opportunity to partake ineducational sessions and symposiums, visit with vendors inthe exhibit hall, and attend a variety of networking events. AHRA Annual Meeting and ExpositionAUGUST 4-7, 2024 | ORLANDo, FLThe Spring Conference is returns to the virtual event in 2024 as AHRA CLIMB: the conference for leadership in imagingmanagement and business. Designed for leaders at alllevels, this conference will address top-trending issues facingimaging managers, innovative business solutions fromimaging centers to hospitals, and inspiring leadershipcourses to elevate your skills.AHRA CLIMBMarch 21-22, 2024 | ONLINEHosted by AHRA member volunteers, local area meetingsare educational networking events held periodically aroundthe country and online. Imaging leaders can attend theseevents free of charge to gain CE thanks to the generosity ofsponsors.AHRA Local Area MeetingsHeld routinely, these live virtual seminars offer registrantsbest practices to help tackle the challenges of healthcare’srapidly changing landscape.AHRA WebinarsVisit www.ahra.org to learn aboutsponsorship opportunities at AHRA events!