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2022 AHRA Media Guide

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2 0 2 2A H R AM e d i aG u i d e

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Success depends upon three common traits: product strength, organizationreputation, and presentation focus. AHRA has the strength, reputation, and focus tohelp your company maximize its marketing power. The association’s award winningpublications, popular meetings, and online programs offer various opportunities forcommunicating with imaging leaders.IndexAbout AHRA: The Association for Medical Imaging Management . . . 3Print Advertising . . . 4-7Radiology Management . . . 4-6Convention Daily . . . 7Digital Advertising . . . 8-13AHRA Website . . . 8AHRA Connect . . . 8LINK Blog . . . 9AHRA Online Institute . . . 9Radiology Management (digital edition) . . . 10-11White Papers . . . 12Native Ad Excerpts . . . 13Medical Imaging Marketplace . . . 14Email Advertising . . . 15Radiology Management . . . 15Sponsored Emails . . . 15Weekly Digest . . . 15LINK Blog . . . 16Events and Conferences . . . 17For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Please Note: Advertising opportunities, availability, and pricing are subject to change2

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of members are part ofpurchasing decision makingteams; 76% make the finalrecommendation.of members agree that AHRA is the leader in creating, expanding,refining and transfering the body of knowledge of imagingmangement to healthcare professionals.of members agree AHRAfacil- itates the developmentof pro- fessional relationshipsamong imaging professionals.For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA is the professional organization representing over 5,500 members at all levels of management at2,600 hospital imaging departments, freestanding imaging centers, and group practices. Collectively,AHRA members employ or supervise over 100,000 radiologic technologists, managers, and administrativestaff.Bed SizeWork RoleWork SettingGeographic Location94%92%90%About AHRA3

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SizeFull Page2/3 Page1/2 Page Island1/2 Pg. Vertical/Horizonal1/3 Page1/4 Page1/6 Page1/8 Page1x 3x 6x 9x 12x$2,000 per pageCover 2: add 30%Cover 3: add 15%Cover 4: add 50%Opposite TOC: add 15%$3,000 per issue(4-color process, add $1,100)Must be furnished by advertiser.Business reply cards mustaccompany full page ads.1 to 2 pages: $2,0004 pages: $3,0008 pages: $5,000Business reply cards: $1,100(4-color process, add $1,100)Earned Rates: The total number of insertionsdetermines frequency rates.Agency Discount: 15%Agency assumes responsibility for payment of alladvertising orderedAHRA’s Radiology Management journal has been the top professionaljournal for leaders in medical imaging management for over 40years. Indexed on PubMed, it provides peer-reviewed, evidence-based information and research, supplying the management andtechnology information needed to operate successful imaging facilities.Focusing on education, the journal regularly includes columns andfeature articles on healthcare management, human resources, coding,technology, finance, asset management, operations, and more.www.ahra.org/radiologymanagementCirculation (2021): 3,506Frequency: BimonthlyMailing date: fourth week of the first month of cover dateReprints: Available as electronic or hard copyBelly BandsCase Studies/AdvertorialsCovers and Special PositionsInserts1,9101,5301,4521,1459557625732921,8131,4521,3801,0889067255442641,7201,3751,3061,0308606875152391,6221,2981,234973812649486-1,5301,2221,160917762611458-For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000PrintRates: Black and WhiteRadiology Management4

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Publication MonthJanuary/FebruaryMarch/AprilMay/JuneJuly/AugustSeptember/OctoberNovember/DecemberPage SizeTrim Size2-page spread (bleed)Full page (bleed)Full page2/3 page1/2 page island1/2 page vertical1/2 page horizontal1/3 page vertical1/3 page horizontal1/4 page1/6 page1/8 pageBelly bandWidth8-3/8”17-1/4”8-7/8”7”4-9/16”4-9/16”3-3/8”7”2-1/4”4”3-3/8”2-1/4”3-1/2”4”12/10/212/4/224/1/225/23/228/5/2210/7/2210-7/8”11-3/8”11-3/8”10”10”7-1/2”10”4-7/8”10”4-7/8”4-7/8”4-7/8”2-1/8”22”12/17/212/11/224/8/225/30/228/12/2210/14/22AHRA CLIMBN/AAHRA Annual MeetingN/AN/ARSNA•Keep live matter 1/4’ from trim edges.•Bleed: Allow 1/8” for trim on all sides.•Paperstock: Cover (80 lb. coated), Interior(70 lb . coated), belly bands (100 lb. coated)•Printing process: Web offset•Type of binding: Perfect•Line screen: 150•Multiple-leaf inserts must be furnished folded.Diecuts within body of insert must be limited soas not to affect stiffness of the page and cannotadversely affect meterial on adjacent pages.Keep live matter 1/4” from trim.•Size: min. 8-5/8” x 11-1/8”•Trimming: 1/8” off all four sides. Jogs to head.•Stockweight: 60 lb. text minimum; 100 lb. textmaximum•BRCs accepted: consult editor for specifications•Quantity: Contact ad sales representativeAccounting BasicsPart 4: Net PresentValueLeading andMotivating GenerationY EmployeesEnhancing PatientSafety Using MedicalImaging Informati csThe Diagnostic Imaginationin Radiology: Part 2By Rodney Sap pington, PhDBy Curtis Bush , MBA, CRA, FACHEBy Mahtab Ka rami, PhD a n d Nasrin Ha fiziBy Carole A. South-Winter, EdD, CNMT, RT, FAEIRSand Jason C. Porter, PhDMRI Upgrade:A Case Studyin Germa nyAccountin g BasicsPart 3: Time Valueand Internal Rateof ReturnMaximize Marketingwith a Deeper Diveinto Data and MetricsCT Utilization: A Case Stud yin Iran based on ACRAppropriateness CriteriaRadiology ManagementBy Tina Rudisil l and Gail Sc hwartzBy Jason C. Port er, PhDand Carole A. So uth-Winter, EdD, CN MT, RT, FAEIRSBy Benjamin Kalt enbach, MD, Andre i Roman, MD, Ju lian L.Wichmann, MD, Sebas tian Fischer, MD, Katrin Eichler, MD,Thomas J. Vogl, MD, and Stephan Zang os, MDBy Zahra Meidani, Yaser Hamidian, Mehr dad Farzandipour,Akbar Aliasgharza d e, Ghoalm abbas Mosavi,and Zahra NazemiAd Space ClosingDepthAd Materials Deadline Bonus DistributionFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000January/Februa r y 2017The Jou rna l o f A HRA : T he Ass oci atio n f or Med ica l I mag ing Man age men tPlease contact us to discuss discountedcustom package opportunities.Mechanical SpecificationsThe Jou rna l o f A HRA: Th e A sso ciat ion fo r M edi c al Imagi ng Man agem entPrintvolume 39 nu mber 15March/April 2017volume 39 n u mber 2Inserts

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•Due 5 days after materials are due.•Packing instructions: Carton packing preferred, with quantity,publication name, and month clearly indicated.•Ship directly to printer:Modern Litho-Print Co.Attn: Radiology Management6009 Stertzer RoadJefferson City, MO 65101Ph: 800-456-5867Fx: 573-636-2655•Acceptance of advertising: Subject to approval by editor.•Placement of advertising: Interspersed with editorial.•Indicate journal, volume, and issue with ad material.•High-resolution digital media required (minimum 300 dpi)•Required format: Press-optimized PDF, EPS, TIFF, JPEG. No application files accepted.•All fonts and graphics must be embedded.•Publisher will not create or alter any advertising for client.•Set up document to trim size with 1/8” bleed and crop marks.•4-color solids should not exceed SWOP density of 280%.•Convert all RGB to CMYK.•If requested, color ads must be accompanied by SWOP certified proof (chromalin, match print, IRIS,etc).•Electronic transfer (preferred method of submission): Please contact editor prior to sending file via ftpor email.•Courier transfer: CD-ROM preferred.•Changes or updates made to previously submitted material must be resupplied in full with all pagesincluded.•No proofs will be sent to advertiser during layout.•Cancellations: Notice of cancellation received after the closing date will result in 100% of fee due. Ifmaterials are not received by deadline, the publisher has the right to cancel the insertion.•Disposition: Material will be held for one year from last insertion and then destroyed unless instructedotherwise.To learn more about Radiology Management, please visit:www.ahra.org/RadiologyManagementFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-60006PrintSubmission of AdsSubmission of InsertsRadiology Management

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Capture the attention of leaders in medical imaging with an ad in Convention Daily, a daily digitalnewsletter from AHRA, including additional exposure of your company on-site and in eBlasts. Reportedover 4 days, stay on top of the latest happenings and exciting news at AHRA 2022 taking place July 10-13, 2022 in Phoenix, AZ. DISTRIBUTIONEmailed daily on July 10-13 to approximately 14,000 recipients (AHRA’s full distribution list). AHRA is theprofessional organization representing over 5,000 members at all levels of management at over 2,000hospital imaging departments, freestanding imaging centers, and group practices. Collectively, AHRAmembers employ or supervise over 100,000 rad techs, managers, and administrative staff.YOUR COMPANY RECEIVES• Full page 4 color ad in Convention Daily• Logo in the Convention Daily eBlasts• Logo in the on-site Convention Daily signage• Logo in the Convention Daily section of themobile appCOMPANY TO PROVIDE• Full page 4 color ad with URL• High resolution version of company logo(vector file preferred with transparent background)Contact Kelly Miller at kmiller@mrvica.com to checkavailability.View sample: https://midd.me/4I7v For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA Convention DailyDigital7

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Exclusive to AHRA members, this popularonline discussion community provides real timedialogue among 5,500+ imaging professionals.Searchable archive of over 100,000 messages,with an average of 15,000 impressions permonth. Maximum 3 advertiser per month.350 x 100 gif/jpg 20K$950 per month / 12 months$1,085 per month / 6 months$1,225 per month / 3 monthsThe first stop for anymore visiting AHRA online. Thehomepage features content updated on a daily andweekly basisto keep visitors coming back.Association news, industry news, and links to socialnetworking sites create interest and userengagement. Maximum of 5 advertisers per month.235 x 100 gif/jpg 20K$950 per month / 12 months$1,085 per month / 6 months$1,225 per month / 3 monthsMaximize your reach . On average, AHRA websites receive 26,000 visits and 96,000 impressions per month.AHRA home page - www.ahra.orgTerms: All rates are net. Posting will take place within five working days of the ad being received. Advertisers have up until one week priorto materials deadline to cancel without penalty (either 100% of the first monthly fee or 100% of one time placement). Advertisers holding thead spot will be given the first option to keep it, but the decision to renew is required no later than 14 days prior to end of existing contract.Replacements will be selected on a first come, first served basis. Digital advertising specifications may change throughout the year. If thespecifications change we will contact you directly.AHRA Forum, Connect - connect.ahra.orgFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA Banner AdvertisementsDigital8

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Traffic peaks to a yearly high as the Annual Meetingapproaches and during the meeting itself . 10% discount for3 month reservation, 5% discount for 2 month reservation .Terms: All rates are net. Posting will take place within five working days of the ad being received. Advertisers have up until one week priorto materials deadline to cancel without penalty (either 100% of the first monthly fee or 100% of one time placement). Advertisers holding thead spot will be given the first option to keep it, but the decision to renew is required no later than 14 days prior to end of existing contract.Replacements will be selected on a first come, first served basis. Digital advertising specifications may change throughout the year. If thespecifications change we will contact you directly.290 x 100 gif/jpg 20k$950 / May$1,085 / June$1,225 / July290 x 200 gif/jpg 25K$590 per month / 12 months$675 per month / 6 months$760 per month / 3 monthsAHRA’s blog, Link, is a highly ranked memberbenefit. With articles publishing several timesper week, traffic remains consistent yearround. Maximum of 7 advertisers per month.*290 x 100 gif/jpg 20K$470 per month / 12 months$540 per month / 6 months$610 per month / 3 months*Premium rates apply for May-JulyAHRA’s source for online education formembers and imaging professionals. The OnlineInstitute processes over 10,000 CE examsannually and contains over a hundred coursesand webinars. Maximum of 5 advertisers permonth.235 x 100 gif/jpg 20K$590 per month / 12 months$675 per month / 6 months$760 per month / 3 monthsMaximize your reach . On average, AHRA websites receive 26,000 visits and 96,000 impressions per month.DigitalFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000onlineinstitute.ahra.orgAHRA Online Institute -home page - link.ahra.orgAHRA Banner Advertisements9LINK

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An ad that appears at the bottom of the tableof contents placed in a specific issue.Only one ad opportunity per month. The ad isplaced at the top of the screen (“leaderboard”).Ads remain visible with each page turn.An ad that appears after the 2nd article of thetable of contents placed in a specific issue.Offered to subscribers as an alternative format, all print adsare included in the digital edition of Radiology Ma n a g e m e n tat no additional cost. A major advantage of digital editionadvertising is the ability to promote and track usage ofclick- throughs (all ads containing an e-mail address and/ora URL are clickable). Advertisers follow normal printadvertising production specifications and deadlines.Please contact us to check availability and pricing.View sample: radiologymanagement-digital.comRadiology ManagementTOC InterleavedTop LeaderboardTOC RectangleFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Digital EditionDigital10A pop up ad, it appears over a single pagewithin the issue. It has a close button, but willautomatically reappear every time the page itappears on is re-opened.Blow-in Ads (Pop-up)

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Radiology ManagementT OC InterleavedTop Leader boardTOC RectangleFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Digital EditionDigital11B low-in Ads (Pop-up)Digital Edition Enhanced Media Specifications• Static ad• image size: 728 x 90 pixels• image type: JPG, GIF, animated GIF• link to advertiser• Static ad• image size: 500 x 300 pixels• image type: JPG, GIF, animated GIF• link to advertiser• Static ad• image size: 300 x 250 pixels• image type: JPG, GIF, animated GIF• link to advertiser• Static ad• image size: 300 x 50 pixels• image type: JPG, GIF, animated GIF• link to advertiser

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Share your success stories with AHRA’s audience of imaging leaders in healthcare. Our members areactively seeking the latest information on proven products, services, and case studies to improve theirpatient care and operations. Put your white paper in the hands of decision makers and top influencers.What do you get?•White paper (pdf) hosted online for three months•Those interested in the white paper will fill out a form in order to download the white paper•The form questions are:•Name, Company, Title, Email, Phone•Leads will be provided to the sponsor•White papers are given wide exposure to the AHRA audience through online promotion and e-mails•Listed on the AHRA White Paper home page at www.ahra.org/whitepapers•A blurb on the AHRA home page under AHRA News for 1 week at www.ahra.org•One LINK eBlast banner ad, 560x100 pixels as jpg, gif•A mention in 1 weekly Digest eBlastSpecifications:•White paper as a compressed PDF file below5 MB•350x500 pixels (jpg, png) cover image thumbnail of the white paper•50 word copy summary of the white paper•A valid email address to receive the lead generationRules:•The white paper advertiser will not share the lead generation information to other parties.•The white paper advertiser will not solicit or market to leads that request not to be contacted.•AHRA reserves the right to modify or remove the white paper listing. The appropriate parties will becontacted.•Materials are due 2 weeks before the 1st day of the 3 month listing•6 white papers per advertiser/per yearFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA White Papers ($3,500 per) - Lead GenerationDigital12

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A native ad excerpt in the weekly AHRA Digest that’s exclusive placement (1 insertion per week)Logo or graphicTitle and description about your messageSponsored by your companyDistributed in the AHRA Weekly Digest toLogo or graphic: 265x185 (jpg/png/gif)Title: 55 characters maxBrief Description: 300 characters maxURLA native ad excerpt in LINK, a timely newsletter blog connecting medical imaging leaders to the latestindustry news, best practices, and AHRA happenings. (1 insertion per post)Logo or graphicTitle and description about your messageSponsored by your companyLINK averages 5,000 page views per month with an eblast notification of each new post toapproximately 14,000 subscribersLogo or graphic: 290x200 (jpg/png/gif)Title: 55 characters maxBrief Description: 300 characters maxURLAHRA Native Ad Excerpts (New for 2022!)Share an excerpt of your company's latest product, news, or announcements with AHRA's audience ofimaging leaders in healthcare. Our members are actively seeking the latest information on provenproducts and services to improve their patient care and operations. Our native ad excerpts provideimmediate exposure about your product or service linking to your product or service for additionalinformation.AHRA Weekly Digest Native Ad Excerpt - $1,000 per insertionWhat do you get? approximately 14,000 subscribersSpecifications:AHRA LINK Native Ad Excerpt - $1,500 per postWhat do you get?Specifications:For advertising opportunities and to discuss discounted custom package opportunities contact: Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Digital13

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Guaranteed placement within the first threeresults of a category. Premium Listings areavailable, on a first come, first served basis foreach category selected by the vendor. [ $1350per Sub-Category]Add specific search terms to ensure yourcompany is found during relevant searches. Upto ten keywords. [$200]Guaranteed placement on the first page within acategory. Deluxe Listings are available on a firstcome, first served basis for each category. [ $150per Sub-Category ]Banner ad rotating throughout the AHRAMedical Imaging Marketplace [ $2999 ]A text based ad zone on the Marketplacehome page. [ $750 ]Add videos to your enhanced listing toshowcase your products or services. [$350]Connect with members of AHRA to showcase your company on the AHRA Medical ImagingMarketplace at marketplace.ahra.org.Basic listings are free of charge and include company name, address, and phone number. Please contactus at 888-777-6578 to receive acomplimentary basic listing.Enhanced listings are available for an additional $499 fee and provide the following benefits:•Additional company information including: company logo, website URL, email address, full HTMLdescription with embedded links, and complete contact information for the primary contact of theorganization•Larger listing size and placement above all basic free listings•Company logo placement and tagline on the directory category and search results page•Placement within up to ten categories•Enhanced search engine optimization of listing contentsAll banners must be less than 250KB in size and in one of the following formats: GIF, JPG or PNG.For advertising opportunities and to dicuss custom packages for the Medical ImagingMarketplace please visit: marketplace.ahra.org/advertiseFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Deluxe Lis tingPremium ListingKeyword Se archVideo EnhancementBuyer’s Gu ide Banner AdsHomepage F eatured ListingListingsEnhanced Listing UpgradesMedical Imaging MarketplaceNote:Digital14

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Reach over 12,000 AHRA members and industryprofessionals via email. The sponsoring companysupplies an HTML file and AHRA sends it out on thesponsor’s behalf. Up to two sponsorships per monthare available. AHRA does not distribute its emailaddresses, so this is the only way to reach thisaudience via email.The Digest is sent to over 12,000 AHRA members andindustry professionals each week with an open rateof 20% . Content highlights the latest AHRA articles,news, and upcoming events. Placement includes theacknowledgment, “Sponsored by:” above the bannerad. Maximum of 8 insertions per advertiser.560 x 100 GIF/JPG 15kSubject to AHRA approval & availability. Maximum of 4insertions per advertiser. Advertiser supplies HTML fileset at 600 pixels wide with preferred subject line. IncludeURL and graphics. Third party marketing/trackingsoftware is not allowed in the email. The distribution listwill go to individuals who have opted into sponsoredpromotions and can not be customized. If requested,advertiser will receive a test email prior to distribution.Distributed bi-monthly, this email announces the newedition of Radiology Manage m e n t that is publishedonline, ahead of the print edition. It is sent to acirculation of 5,000+ AHRA members with an averageopen rate of 16%. Content features the table of contentswith a link to the digital edition. Placement includes theacknowledgment, “Sponsoredby:” above the banner ad.Only 6 insertions available.560 x 100 GIF/JPG 15k$3,000 per email$650 per insertion$350 per insertionAHRA Email AdvertisingFor advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000Sponsored E-BlastEmail Diges t Banner AdEmail Banne rRadi ology ManagementEmail15

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560 x 100 gif/jpg 20k*Premium rates apply for May-JulyFirst published in print by AHRA in 1981, LINK is now anonline blog that is updated multiple times a week, andsent to over 12,000 subscribers. Placement includesthe acknowledgment, “Sponsored by:” above thebanner ad. Distributed in the 1st and 2nd week of eachmonth (24 insertions). Maximum of 6 insertions peradvertiser.* For maximum exposure compliment yourLINK email ad with a banner ad in Link (pg 9).560 x 100 GIF/JPG 15kFor advertising opportunities and to discussdiscounted custom package opportunities contact:Kelly Miller • M. J. Mrvica AssociatesKmiller@Mrvica.comP: 856-768-9360 • M: 609-680-6000Traffic peaks to a yearly high as the Annual Meeting approaches andduring the meeting itself . 10% discount for 3 month reservation, 5%discount for 2 month reservation .For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000$800 per insertion$400 per insertionAHRA Email AdvertisingEmailEmail Banne r AdLINK16

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AHRA CLIMBFebrua ry 15-17, 2022 • Savannah, GAAHRA Annua l Meeting and ExpositionJuly 10-13 , 2022 • Phoenix, AZThe Spring Conference is back in-person as AHRACLIMB: the conference for leadership in imagingmanagement and business. Designed for leaders at alllevels, this conference will address top-trendingissues facing imaging managers, innovative businesssolutions from imaging centers to hospitals, andinspiring leadership courses to elevate your skills.www.ahra.org/CLIMBHosted by AHRA member volunteers, local areameetings are educational networking events heldperiodically around the country and online. Imagingleaders can attend these events free of charge to gain CEthanks to the generosity of sponsors.Held in the middle of summer, this premier educationalevent for radiology administration attracts over 1,000imaging leaders and 200 exhibitors . Over the span offour days, attendees have the opportunity to partake ineducational sessions and symposiums, visit withvendors in the exhibit hall, and attend a variety ofnetworking events.www.ahra.org/AnnualMeetingHeld routinely, these live virtual seminars offerregistrants best practices to help tackle the challengesof healthcare’s rapidly changing landscape.For advertising opportunities and to discuss discounted custom package opportunities contact:Kelly Miller • M. J. Mrvica Associates • Kmiller@Mrvica.com • P: 856-768-9360 • M: 609-680-6000AHRA Webina rsAHRA Local Area Meet in gsVisit www.ahra.org to learn about sponsorshipopportunities at AHRA events!AHRA Events and Conferences17